
TikTok, the popular short-form video app, has lost millions of users in India, one of its biggest markets, since it was banned by the Indian government in June 2020. The ban was imposed over concerns about national security and privacy.
According to a report by market research firm Sensor Tower, TikTok has lost over 120 million active users in India since the ban. The report also found that downloads of the TikTok app have dropped by over 90% in India since the ban was imposed.
The loss of users in India is a major blow to TikTok. India was one of the fastest-growing markets for the app, and it accounted for over 30% of TikTok’s global user base.
TikTok has tried to win back users in India by launching a new app called Moj, but the app has not been as successful as TikTok. Moj has only about 10 million active users, compared to TikTok’s 200 million active users before the ban.
The ban on TikTok in India is a reminder that the Indian government is willing to take strong action against foreign tech companies that it believes are a threat to national security or privacy. The ban is also a sign of the growing rivalry between the United States and China in the tech sector.
It is unclear whether TikTok will ever be allowed to return to India. The Indian government has said that it is open to lifting the ban, but only if TikTok meets certain conditions, such as storing user data in India and allowing the government to access user data for security reasons. TikTok has said that it is willing to meet these conditions, but it is not clear whether the Indian government will be satisfied with TikTok’s proposals.
The loss of users in India is a major setback for TikTok, but it is not the end of the company. TikTok is still very popular in other markets, such as the United States and China. However, the ban in India is a reminder that TikTok is not immune to government regulation.
